vavabene

nope

Posts tagged color

10 notes

I recently discovered the illustrator Helen Dardik. While a lot of her work is a little too childish for my taste (she does children’s book illustating, etc so it makes sense) I think she has the most amazing sense of color and style. I feel like she is going to inspire my holiday cards this year…which I have yet to start or send or think about…and I’ve got about 5 days to figure it out.

Filed under design color illustration pattern

0 notes

Does belief in color theory make me an irrational and naive designer? The above image is apparently the map key to my internal color wheel. I feel like a persons reaction to color is created through both evolutionary instincts and learned reactions- much like any other reaction towards any other thing. There are certain logical reasons colors make us feel certain ways. Yellow makes us happy- like the sun makes things bloom, turns dark to light. Muddy browns and grayish greens instinctively disgust us (our brain telling us “this is rotten. this is dirty. do not eat”. blues are cold, reds are hot. and then there are the connections that have been made for us by companies, by advertising plans and constant repetition. Something blue is trustworthy, calm, secure. Banks use blue. Security firms use blue. I guess that’s why this color wheel study (found here: http://www.colouremotions.com/) is so interesting. It seems that, for the most part, people seem to have the same reactions towards certain colors. It’s not surprising that the majority of people find red to express passion/hatred/anger…or blacks/grays/dark blues to avoid sadness. These colors have been turned into…tonal emoticons. I find the colors that represent “hope” “happiness” and “interest” to be the most intriguing. Nobody really seems to agree on the hue, but the brightness and intensity is incredibly similar. I wonder why people chose the colors they did. But, like Steven Bliecher wrote in Contemporary Color Theory and Use (http://books.google.com/books?id=YgbI5pPyIsYC&printsec=frontcover&dq=color+theory&source=bll&ots=BU8ycuE23m&sig=X3z03BkpXxE-kuzRPVkZcEUaXZw&hl=en&ei=aEutTKzJPISksQO04aClDA&sa=X&oi=book_result&ct=result&resnum=18&ved=0CGcQ6AEwEQ#v=onepage&q&f=false), “Color is a uniquely personal experience”

Does belief in color theory make me an irrational and naive designer? The above image is apparently the map key to my internal color wheel.

I feel like a persons reaction to color is created through both evolutionary instincts and learned reactions- much like any other reaction towards any other thing.

There are certain logical reasons colors make us feel certain ways. Yellow makes us happy- like the sun makes things bloom, turns dark to light. Muddy browns and grayish greens instinctively disgust us (our brain telling us “this is rotten. this is dirty. do not eat”. blues are cold, reds are hot.

and then there are the connections that have been made for us by companies, by advertising plans and constant repetition. Something blue is trustworthy, calm, secure. Banks use blue. Security firms use blue.

I guess that’s why this color wheel study (found here: http://www.colouremotions.com/) is so interesting. It seems that, for the most part, people seem to have the same reactions towards certain colors. It’s not surprising that the majority of people find red to express passion/hatred/anger…or blacks/grays/dark blues to avoid sadness. These colors have been turned into…tonal emoticons.

I find the colors that represent “hope” “happiness” and “interest” to be the most intriguing. Nobody really seems to agree on the hue, but the brightness and intensity is incredibly similar. I wonder why people chose the colors they did. But, like Steven Bliecher wrote in Contemporary Color Theory and Use (http://books.google.com/books?id=YgbI5pPyIsYC&printsec=frontcover&dq=color+theory&source=bll&ots=BU8ycuE23m&sig=X3z03BkpXxE-kuzRPVkZcEUaXZw&hl=en&ei=aEutTKzJPISksQO04aClDA&sa=X&oi=book_result&ct=result&resnum=18&ved=0CGcQ6AEwEQ#v=onepage&q&f=false), “Color is a uniquely personal experience”

Filed under color psychology imagery design